ADVERTISING

 Prospective Advertisers

The 173rd anniversary of America’s oldest horse show will be held under the majestic oak trees June 1-7, 2026. The show grounds are located near the village of Upperville, located just outside the Washington, DC metro area and are known as the heart of Virginia’s horse and hunt country.

The Upperville Colt & Horse Show is one of the few horse shows in the country that produces both a prize list and an official horse show program. We invite you to advertise your business in one or both of our publications.

The Official Horse Show Program

The program is printed after the pre-entry deadline and lists all of the classes and their competitors. It features full-color ads, photos of last year’s winners, highlights from past events, vendor information, a history section, special events and show highlights. Far more than just a schedule, the horse show program is a high-quality, collectible keepsake that attendees and enthusiasts look forward to each year.

Unlike other printed periodicals that often end up in the trash, our program is proudly held onto, shared, and displayed. We receive numerous requests from across the country for copies long after the show concludes, and we’re happy to mail to prospective sponsors and partners. With an expected attendance of 10,000 to 20,000 spectators during show week, the program offers unmatched visibility and long-lasting promotional value for advertisers.

Please find the self-explanatory advertising contract and instructions for submitting your ad copy electronically. Questions email Jennifer Webster – [email protected]

The Prize List

The prize list is distributed online concurrent with the entry opening date. It is posted in its entirety on our website. It contains all of the rules, class listings, and information necessary for an exhibitor to enter their horse or pony. An exhibitor or trainer making their travel plans to attend this show often refer to this document, as it is their main source of the show’s information.

Advertising in the prize list is available online only.